To meet Taiwanese’s requirement for a spirit of a nice trip, and other than to satisfy the basic requirements of “Eating, drinking, playing and entertaining” of general consumers, “accompanying gift” has now become a new knowledge due to the virtue of “sharing good things with good friends” rooted in the heart of most Chinese people. Everybody will be surprise with a question as, “How can you return from a treasure mountain with an empty hand?” The greatest value of local industry distinctive website (OTOP) is, under the internet world of connecting to anywhere in just “one click”, not only to introduce to concept of understanding the beauty of delicate cultures all over Taiwan, but also to let people understand more about the distinctive local industry as well.

According to a report released from Global Vision magazine volume 217, “Yilan International Children’s Folklore and Folk game Festival”, “Pingtung Black Tuna Season” and “Yilan Green Fair” are now staying at the top three places respectively in the most successful cultural tourism seasons of nationwide. It indicated not only ”activities industry” has now become the best marketing channel to attract people, but also a sign of “manufactured in limited places” and “consumption in the original places” are the unchangeable way where an industry can be everlasting and prosperous forever.
This website not only provides information on accommodation, gourmet and resorts, but also introduces distinctive industry, special store and excellent local person. All these information are exclusive on this web site. So, when you explore “The story of a small town”, you can also find a “local TOP treasure of hometown”!

Whenever you stroll around a re-started Huashan District at Ku-Keng Township with a cup of good smelled Taiwanese coffee in hand, you probably do not know that this good taste coffee has once become extinct until some hard-working people of Ku-Keng Township have spent a great deal of efforts to re-build this industry. These people make the possible for the existence of Huashan Coffee Park nowadays and the availability of Taiwan coffee anywhere right now.

The famous black tea of Yu-Chih Township, which was once sent to Japanese Emperor as a tribute, has encountered an unavoidable industry downfall; however, under the insisting hands of some residents who love their hometown, each self brand emerges one after another, like the oyster which has prepared itself for a long time for the bright opening of its shell. Behind the back of each crystal clear pearl is the countless struggling and insistence of the industry owners, and of course, the efforts from the counseling team of Small and Medium Enterprise Administration, MOEA (Ministry of Economic Affairs) are just some of them.

In the current impact era on Taiwan’s industry from the industry of Japan and Korea and from the low cost labor of Mainland China, the question of how to take advantage of local resource, how to find out competitive featured product how to create self brand and how to build multi-element marketing channels are main keys of success. Small and Medium Enterprise Administration, MOEA (Ministry of Economic Affairs), and local featured product counseling team have worked together with a purpose of integration the local resources or even the connection among different industries to boom the future development territory of local industry.

From 1989 till now, Small and Medium Enterprise Administration, MOEA (Ministry of Economic Affairs) has accumulated experiences of providing counseling to 111 distinctive local industry project, and through the concept of OTOP (One Town One Product), we hope to help the entrepreneur to find out new directions, blending distinctive local features with innovations and to prospect the development of distinctive local industry. Thanks to all the counseling units who have spent a great deal of efforts and to all entrepreneurs for their insistence and trust so that more and more innovative industries can be attracted. Changing from tradition to innovation and to work out the local barrier, and right now, “One town one product” concept has gradually shown its brightness and enthusiastic in 319 towns.

In fact, each counseling project is yet another local pearl which has been carved by time and tests, so, let us feel and retain the beauty and the exquisite impression of Taiwan.